Full Nature Farms launches smart irrigation system at CES 2025 to reduce agricultural water waste
Agriculture, which consumes approx 70% of the world’s fresh waterIt faces increasing water scarcity and ineffective irrigation systems. Traditional irrigation methods not only waste water and nutrients, but also contribute to low crop productivity, food insecurity, and unnecessary carbon emissions.
Agritech startup based in Hong Kong Whole Nature Farms He thinks there is a better way. in Consumer Electronics Show 2025The company launched the Rocket 2.0 smart irrigation platform, a system that uses data and artificial intelligence to achieve a 30% reduction in water costs, reduce energy consumption, and improve crop yields.
CEO Ray Locke founded Full Nature Farms in 2019. Before that, he founded Evergreens Republic, a USDA-certified organic commercial aquaponics farm for sustainable agriculture that has gained interest from real estate developers and government offices looking for solutions to limited arable land.
Specifically used for vertical farming operations, Rocket 2.0 is an autonomous irrigation system that integrates sensors that measure crop yields, soil health and climate with artificial intelligence and weather forecasts to provide precise, automated irrigation control on a schedule. Rocket 2.0 promises to be a huge breakthrough in commercial agricultural operations, from landscaping and parks to community farms and vineyards.
Full Nature Farms says its competitive advantage lies in its internally developed technology ecosystem, which includes controllers and automation software, LED grow lights, micro-grow tubes, a sensor suite, and an integrated farm management platform.
The startup has made a name for itself in its hometown of Hong Kong, where it uses smart agricultural technology products to grow crops such as edible flowers and microgreens for more than 100 Michelin-starred restaurant and hotel groups. Today, Full Nature Farms’ products — including the Eden 2.0 farming system with sensors, LED grow lights, and robotic controls — are being implemented across Hong Kong, Saudi Arabia, and the United Kingdom, but the startup hopes to expand its presence to… north america.
Full Nature Farms’ debut of its newest agricultural product has earned it an award CES 2025 Innovation Award In the Sustainability and Energy category, this comes at a time when financing for this sector has witnessed a recovery from its lowest levels in 2023 and early 2024, per Beachbook data.
