Here are five startups that run the Super Bowl ads this year
Super Bowl Weekend is located here with Philadelphia Eagles, the Kansas City City team in New Orleans on Sunday evening. While many people struggle with the actual Super Bowl football, others do this in order to perform the first half, and some melody only for ads.
This year’s ads list includes many names that one expects in Super Bowl, from beer companies such as Budweiser and Coors to delicious snack companies such as Doritos. We will also see some ads from a handful of startups.
It may seem strange to start operating, especially those with a limited cash flow and investment capital investors, spending Millions wanted to seize an advertising opening In the big game. But sometimes the marketing strategy can come.
Bernard Schmidt, Professor at Columbia College of Business focuses on marketing, Techcrunch before Super Bowl last year Although Super Bowl is a big audience to reach in front of it, it is often an effective approach for many companies. But he added that it allows the start of operation to show off their skill, which can help them distinguish.
Shamit said at the time: “It gives you the rights of bragging,” Schmite said at the time. “Now I can say,” Oh, we had an advertisement on Super Bowl “. It changes the image. It seems that you are a main player, a serious player.”
Here are startups that run ads during this year’s game:
slope
The Philadelphia Eagles star, who ran Sakakon Barclay, not only became an investor slopeHe is also the company star The first Super Bowl ad.. 15 seconds advertisement -The co-founder and CEO of RAMP, Eric Glimman, who includes Barclay buried in a mountain of expenses-and was completed in seven days.
Openai
Openai was appointed for the first time in its first television advertisement In this year Super Bowl, according to the Wall Street Journal, which was martyred with internal sources. Although the details about the shape of this advertisement are minimal, this step is not very surprising as the battle of artificial intelligence continues. Openai ran the anthropologist, a five -year announcement last year said “Claude is Amnesty International for all of us. Man,” But she chose to sit in this year’s game.
To shake and breathe
HIMS HIMS and HERSH operate the first Super Bowl ad. Get a lot of attention. A 60 -second announcement, which criticizes the weight -loss drugs, has been described as “provocative”. It must be noted that the company sells its closed versions of some of the most popular weight loss drugs and is being investigated by the FDA for “misguided patients”.
Bobby
The Bowl Bowl Bowl Bowl Bowl Bowl brand broadcasts. The announcement of “Soda Ideas” explores the announcement of this year, “The guilt that people face when thinking about drinking soda,” according to Adweek. Alix Earle, Jake Shane and Rob Rausch from Love Island Usa are advertising stars.
Global papaya
Papaya Global, a global workforce payment platform that raised more than $ 440 million in investment capital, will return to the second Super Bowl. The first Super Bowl ad was run to start operating in 2024 and got 114 million views, which is three times the traffic to the company’s website, according to A. press release. this year , The company’s announcement It focuses on the complexity of global salary statements.
