Netflix renews the research with artificial intelligence to improve the discovery

The company’s CEO, CEO of the company, said during the collective call of the results in the first quarter that Netflix is ​​building a new research experience aimed at improving the experience of discovery, and will use artificial intelligence to do so.

Peters said that Netflix is ​​working on “interactive research that relies on obstetric technologies” to help people find different titles.

By answering an analyst’s question, Peters said that the most popular titles of the company that dominates a popular conversation attracts 1 % of traffic, and because of this trend, improving discovery and recommendation is important for the company.

He said: “There is a greater room to improve the experience of discovery and recommendation, thus providing more value to organs, and thus finding the largest fans of our titles.”

Earlier this month, Bloomberg I mentioned that Netflix has tested the Openai -working system with chosen customers in Australia and New Zealand.

The company that also started testing The new home page design on its TV application It brought a new way to display the addresses and descriptions of the show, planning to launch it later this year.

“this [Homepage redesign] It is something that we have not made major structural changes in more than a decade. We believe this will greatly improve Netflix. This experiment has been corrected and improved based on the inputs we obtained from the members they used. “

The company said that the revenues of the first quarter increased by 12.5 % to 10.54 billion dollars from the previous year.