Samsung CES 2025 press conference: How to watch

Samsung’s pushbutton device at CES is always an odd duck. The Korean electronics giant generally keeps its powder dry when it comes to consumer electronics. After all, it is expected to announce its latest flagship phone – the Galaxy S25 – at the end of January.

CES 2025 will continue the company’s tradition when it comes to TVs and appliances. There are also odds and ends like consumer robots that will most likely never see the light of day. Samsung He was adopted The tagline is “AI for Everyone: Every Day, Everywhere” for the presentation, which begins on January 6 at 2pm PT/5pm ET.

This alone doesn’t give us much to work with. After all, any company that doesn’t mention AI during its press event will be fed to the sharks in Mandalay Bay. However, we have good information that the company will continue to operate strongly Artificial intelligence refrigerator interfaceJanuary comes.

Samsung is streaming the presentation Direct from its newsroom.