Sunset
Bumble stops its acquired application, dating applications and relationships Fots and official. This step was shared through the company The fourth quarter profit call Wednesday.
As the CEO of Dianan Jones explained during the call, the choice of stopping a billing, a French dating application, is an application designed to help husbands to enhance their relationships, allows the company to focus on its basic work, Bumple and Badoo.
However, this step appears to contradict the previous data of the company that was made in the first quarter of 2024. At that time, at that time, Express A strong commitment to following up the acquisitions as a way to advance growth.
This step comes at a time when Bumble and others are struggling to make dating applications with financial challenges, which leads to reassessing work strategies.
“We made the strategic decision to stop Fortz and the official,” said Bumble founder Witney Wolf Hurd, said, Those who will lead to the company’s leadership in March. “We expect to close these applications to the revenue winds about $ 12 million for this year.”
Wolfe Herd fell to its role at a critical time as many users are disappointed with dating applications. During the profit call, I mentioned the need to reset the bird to focus on what is really working, setting the priorities of safety measures, improving basic technology, and providing new features. Safety can be among the most important, especially given the increase in scrutiny on how to competitors Like the match, it was reported that some safety measures are ignored.
Bumble said that many new features are scheduled to run, including a new “Discover” tab, similar to Tinder, where users can find potential convergences based on their interests. It also provides a way for users to share their personal files personally.
“When Bumble started, a large part of our success was that it is a matter of removing rejection and filling confidence, but we are at a new dawn. We need to make sure that this is the start of every point of our products. So, this is exactly what we focus on, is to bring Trust, curiosity and joy to this experience, ”said Wolf Hurd.
The company stated that the total revenue decreased by 4.4 % to 261.6 million dollars, a decrease from 273.6 million dollars. This recession was consistent with the company’s previous financial guidance, but it still reflects the important direction. Revenue from the Bumple application decreased by 3.8 % to 212.4 million dollars, compared to $ 220.7 million in the previous quarter, as it decreased from the direction range between 207 million dollars to $ 211 million.
In addition, to write these lines, the Bumble shares decreased to more than 27 % after reporting the forecasts of the first -quarter -disappointing revenue. The company expected revenues between 242 million dollars and 248 million dollars, including the expected bait applications revenue from $ 198 million to $ 202 million, which represents a decrease between 6 % and 8 %.
