After switching from crypto to payroll, Rollfi was acquired

Kirubha Perumalsamy co-founded Rollfi during the cryptocurrency peak in 2021 to help businesses process digital payments.

When cryptocurrencies collapsed, Rollfi pivoted to become an integrated payroll company, partnering with financial services companies to offer payroll and benefits services to its clients.

That pivot was enough success for Rollfi to be acquired for an undisclosed sum by Priority Tech Ventures, a unit of publicly traded consumer banking firm Priority Technology Holdings. Rollfi raised $3.25 million before its exit. Speaking to TechCrunch, Perumalsamy said the company was in the middle of fundraising when the opportunity to sell came up.

“We realized that we would be more successful in winning this market if we could combine the focus, speed and mania of a startup with the institutional strength of a priority company.”

He said the entire team will remain at PTV after the deal and will remain an independent entity within the priority.