“For you,” says Patriion

Patriion continued a cruciate campaign against the algorithms Creation Report, a look at the trends in the Creator’s economy based on internal data, an effort that creators can fail.

In its poll, which included 1,000 origins and 2000 fans, the membership platform stated that 53 % of creators believe that it is difficult to reach their followers today more than five years.

This is not a surprise. Celebrity fighter against Instagram’s The video centered around it, the algorithm Furta, which makes it difficult even for Kardashian to reach their fans. And if Kylie Jenner encounter a problem in communicating with her fans, this is worse for creators who are not home names.

Fans feel frustrated by the transformation of social platforms towards the short -shape video and “For You” feeding, which both were pioneering by Tiktok. According to Patrion’s survey, fans say they see more on social media more than the content of the long model-but 52 % of fans said they find long-valuable content and that they will be more willing to pay for that. Long -shaped content also tends to generate more income through the share of ads on YouTube, where the platforms continue struggle With a short -shaped content content.

This is the primary tension for the creators’ economy today: it has made platforms like Tiktok it is easier than ever building an audience, but the huge size of the algorithm content that is presented means that once creators earn the attention of fans, it is difficult to preserve. If a fans follow a creator on Tiktok or Instagram, they may actually see most of the publications of that creator, since they are drowned by leaflets from people who do not follow them.

For this reason, as the creators told Patreon, they now give priority to quality and deeper relationships with fans on standards such as the census of followers, likes, and opinions – a five -year transformation.

“When you focus on the statute that reduces the relationship between the creator and the participant, what you do mainly is to give the platform the strength and responsibility to report what should be sent to, when,” Teccrunch said When Instagram made significant changes in his algorithm in 2022. “This is the part that makes me angry like a Creator. Because I spent years and decades of time building societies on these platforms.”

Since more creators than ever try to earn a living on the Internet, the clear way towards communicating with fans is essential to achieving income from their business. But the dominance of algorithms often hinders this path, forcing them to adapt their content to suit the preferences of the articles of association. In fact, 78 % of the creators said in the report that the “algorithm” affects what they created, and 56 % admitted that they stopped them from exploring their emotions and interests.

These challenges are exacerbated by the broader instability of the social media platforms themselves. With tiktok in Legal dangerDead repair Moderate content Al -Marka, X Platforming MarginCreators grow more frustrated with the current situation of social media. Live content platforms to consumer such as Patreon, STIMBACK and onlefans have facilitated the creators to control their content and earn money, yet it has become difficult to communicate with people who want to pay the costs of their content in the first place.

“The algorithm” does not measure what people want. “It measures what people care about.”