Rad Power Bikes has a new executive director

Rad Power Bikes has a new executive director

Rad power bicycles It has been called new The CEO, just a few days later The former leader stepped down. E-PIKE has implemented Kathi Lentzsch, which has spent the past few contracts to spin spin in both consumer and B2B spaces.

This change comes at a time when Rad Power continues to move away from the direct consumer in favor of a retail-based approach-a change in the strategy that prompted the company to establish Multiple tours of workers’ demobilization During the past few years.

“Power Rad bikes are at a turning point, and it moves from a direct model to a consumer to a more focused approach to retail, and it is amazing time to go,” Lentzsch said in a statement. “This shift creates new opportunities to reach more cycles, enhance customer relationships, and develops brand in meaningful ways.”

Lentzsch will be the CEO of Rad Power in the past three years. Phil Molino resigned from the role earlier this month. He was installed as an executive head in 2022 when he exceeded the founder Mike Rardbo. Radenbau began the company in 2007.

Rad Power is not alone in her struggle to find the appropriate business model to sell its electrical bicycles. Two of the most prominent companies, Cake and Vanmof, have recently passed by by restructuring bankruptcy in order to continue working. And last month, two others – an electric company for integrated electricity and electricity – Merge.

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