Do not count Apple in “AI Race”: It may be in the best place for everyone

Since artificial intelligence reshapes the technological scene, most attention has gone to Openai, GoogleHuman, MicrosoftXai, and China Deepseek. Their models are strong, their glamorous experimental shows, and their rapid progress. On the other hand, Apple drew the company – secrecy and methodological – its doubts about the immoral immorality of artificial intelligence.

Although Announcing “apple intelligence” At WWDC in June 2024 and followed up with a great advertising campaign, Apple was not integrated after Amnesty International in iOS. Instead, the headlines revolve around delaying and reshaping the internal team, and among those familiar with artificial intelligence, from the modern “anxiety” about the future of Abel Ai.

This anxiety is understandable, especially when compared to the amazing speed of Openai and Google New Transitions. The contradiction is frustrating for users who see clear use cases where the AI ​​Truce can improve the IPHONE experience significantly: research that works with artificial intelligence materials, advanced sound aides, agents, and multimedia interactions.

But we see it differently.

Unique Apple feature

Yes, we are frustrated for iPhone users as well. We hope that Siri will be useful as Chatgpt sound. But Apple does not lose the race – it runs it different. They still win.

Apple was not at all about speed. It is deliberately moving, focusing on reliability, privacy and the happiness of the customer. With 2.2 billion active devices and fully control-from the chip to the operating system to the Apple App Store with a unique feature. Historically, they are combined on existing techniques (web, mp3, GPS, 3G/5G, etc.) with intuitive facades to transform how we live.

It does not need to compete for the performance of the model. It just needs to integrate artificial intelligence in a way that enhances the “charm of apple”.

So, what is Holdup?

Apple understands the opportunity clearly. The Apple Intelligence campaign indicates awareness of clear integration points. Take Siri: Apple has already owns the “sound portal” for our devices always. These phones are full of rich contextual data (preferences, customs, and history) that would work on the interactions of Amnesty International at the next level. We all want to say “Siri” and get real results – books, posts, purchases, reminder, amendments – ACROSS applications that we have already logged in.

Imagine to tell Siri that your usual rearrangement from StarbucksRe -store the store across InstacartTrade on Robinhood, or posted to LinkedInAll this without switching applications, or even having to touch your phone for this issue. This is the vision. Trucific artificial intelligence appears to be the lost piece to finally be a Siri promise. And because it is Apple, we were confident that it is safe and privacy first.

However, internal delays and hints from cultural conflict indicate that the leadership of Apple Amnesty International was lacking in urgency or vision. The last Apple research sheet that wondering about LLMS’s ability to “mind” has been widely criticized for losing the practical point; LLMS works incredibly well in the real world contexts, regardless of what is happening within the model.

Customer obsession

This type of doubts indicates a possible lack of spark and ambition to lead Amnesty International from Apple. But Apple has another cultural column that may take control: customers’ obsession. The truth is that the gym artificial intelligence, when it is well integrated, will make the iOS experience greatly better. This attractive clouds are strong, and Apple appears to respond.

There are signs of Apple correction of the training course. It is rumored that follow partnerships, acquisitions and appointments to fill the gaps in driving and ability. One rumors: a A possible acquisition of confusionThe search engine of artificial intelligence.

Why is this?

Aravind Srinivas, the respected artificial intelligence sound. The company is a pioneer in searching for artificial intelligence with nearly one billion monthly inquiries. It focuses on being an “answer engine”, which is completely suitable for Apple’s need to develop both Siri and Safari, especially as it may need to be separated from Google Search in the future. The Siri that works with Perplexity (as well as the SRINIVAS) Apple Leapfrog can help in a world where the search for sound and the search for artificial intelligence is smooth, useful and deeply integrated into iOS.

Apple has resources to achieve this. With $ 130 billion in cash and one of the most powerful brands in technology, you can easily employ or acquire the talents you need. It is considered DeadAnd it is Throwing huge sums in Top AIIncluding Alexandr Wang of artificial intelligence, SuperINIGE ILEA STSKEVER, and others. Apple has the same access and can be said that it is a more attractive platform to present.

Therefore, even if Apple is late, you are likely to be in the midst of a deliberate acceleration. You do not need to create the best model or control of artificial intelligence as a search field. It just needs to integrate this new layer brilliantly into its current experience. This is what he does better.

Apple’s goal is to make artificial intelligence work for its ecological system – special, safe and smooth. Upon arrival, he will feel always there. Apple will continue to drive, not by chasing AI’s addresses, but by doing what he always has: the customer’s position first. We are betting on doing this in this space, as it passes through the current path corrections.

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