Roblox now allows creators to sell material products within their experiences
Roblox announced on Thursday that creators can now sell material goods directly within their experiences and games on the platform with the launch of the New Commerce applications.
The creative offer provides a new way to generate revenues that exceed the purchase of virtual goods or one -time fee to reach specific experiences.
The company started for the first time to test the ability to buy material goods within a A little trademark experiences In mid -2014. In September, Roblox announced that creators will soon be able to sell material elements in experiments Thanks to a partnership with Shopify.
Now, Roblox provides this integration to all creators and qualified brands after completing a closed demo test for the trade application programming interface.
The ability to buy material products will be available in all parts of users between 13 years and over users. Roblox plans to add more partners and expand the feature to additional markets in the future.
For brands, trade applications programming offer a new way to access customers. For example, the Bendy Brand Fenty will release a store inside Roblox to serve an exclusive glossy bomb called “Sprap Splash”.
Creators and qualified brands can also collect physical purchases with digital items through new trade applications facades. This means that you can buy Hoodie actually and also receive one for digital Avatar.
The new Roblox approved from Roblox (amp) allows creators and brands to connect realistic store purchases or online store to symbolic items and accessories on Roblox.
The AMP program and a badge on material products will be an authentic brand to show consumers that the elements are official. The emblem products will include a symbol of a unique number related to IP that can use it on Roblox.
The company said in a blog post: “Our vision for the future of shopping is a more exciting and social experience than the traditional online shopping experience.” “On Roblox, you can explore virtual stores, try clothes, share the experience with others. This naturally builds attention and suppresses the purchase. Now we take a step forward, and the swarm of the virtual and realistic shopping by enabling Roblox users to buy physical elements.”
Roblox notes that Creator Studio Twin Atlas used COMMERCE applications in their games to sell physical products and ended up seeing the six -digit trade revenues during the first few weeks. Roblox says that about 90 % of their total orders are placed through the integration of in -game trade.
