On Wednesday, the Japanese Sony reported a record annual profit, but issued cautious expectations, saying that she hoped to “manage the effect” of the American commercial definitions on its business.
The entertainment and electronics giant said that the shapes were strong in the games and music sensors and music sensors sectors in the year until the end of March 2025.
But the commercial fees by US President Donald Trump made the business environment less predictable, including global blocs such as Sony Group.
The company said: “We are currently expecting that we will be able to manage the effect on profitability to about 100 billion yen (680 million dollars), or less than 10 % of the operating income expectations.”
President and CEO Hiroki Totoki said that the production of the company’s PlayStation 5 unit was “in a narrow place” despite the customs tariff, but Sony was watching Trump’s plan to obtain a 100 % tariff for films that were produced outside the United States.
“The films are filmed in different locations depending on its stories. This is the general practice,” he said at a press conference.
“Work decisions are made outside the United States due to the high cost of Hollywood.”
Sony has recorded a record net of 1.14 trillion yen ($ 7.7 billion) for the fiscal year 2024-25, but said it expected to decrease by 13 % to 930 billion yen in the current fiscal year.
Expectations do not include the financial services sector, which the company said will partially start in the next 12 months.
Sony said on Wednesday that the accidental show will allow him to “focus on a business portfolio centered on creation”-in particular its entertainment projects and photo sensors, which are used in smart phone cameras.
The high price of PS5
The company raised its annual expectations in February, after strong sales of games, music and other products in the shopping season at the end of the year.
The relative weakness also strengthened the value of many clumps.
MUSIC Streaming of Sony, which has an impressive rear catalog and a list of stars like Beyonce.
In mid -April, Sony announced an increase in prices for several models of the PlayStation 5 Games Control in the markets, including Europe, but with the exception of the United States.
PS5 keyboards are primarily assembled in China, which on Wednesday with the United States agreed to a significant decrease in high definitions in its brutal commercial war.
Sony has not yet touched the cost of high -priced PS5 Pro unit, which struck the shelves in November.
In general, “with regard to the rise in the American customs tariff, Sony is likely to be able to deal with it at the present time because it has stored inventory in the United States.”
“But if the high definitions persist, the long -term effect is unclear,” and caution.
“The definitions are likely to be the opposite winds next year,” said Masharao Wakassoji of the Bloomberg Intelligence’s profits on Wednesday.
But “the profits of the Music and Photo Department can expand strongly thanks to the popularity of music and flowing films.”
Sony shares increased by 3.67 % to 3,788 yen in Tokyo.
This story was originally shown on Fortune.com
