The 25 -year -old who delivered the cakes to the Silicon Valley heads with his hidden autobiography is a virus because Gen Z is desperate to penetrate the search for work

Now, there is another unusual way to attract the attention of employment managers that your CV sneak into a can of cakes.

In 2016, when Lukas Yla uprooted to San Francisco from Lithuania to chase his big technological dreams, he quickly realized that the drop in a job in the Silicon Valley is easier than doing it.

Put the lightning while taking a bite in the fresh craftsmen. Who can resist opening a box of delicious foods?

In this way, the Millennium Marketing Specialist, who has five years under his belt, got a surrender costume, a list of employers in his dreams and a secret memo for the donut boxes. After that, Yla spent more than a week to deliver cakes for each company in its list of wishes for disguise.

And he said to BBC at that time. “Often, the receptionist immediately passed the cakes directly to the recipient. Sometimes they were called to the reception: I can deliver the cakes and explain the reason I was there.”

When they open the box at the end, they will be received by the message: “Most of the CVs end in trash. LinkedIn Introduction account. To increase his chances of success, he even leaked from the maximum measures he was taking to the press.

Marketing record hope at least 10 interviews. However, he says luck He failed to secure a work visa and continued to develop his career in Europe and has since worked as a director in the Uber competitor, Bolt.

Years later, the YLA trick became a viral again. A sign of the cruelty of the labor market, social media users revive its resumption in the field of penetration as a source of inspiration for desperate job seekers.

“The great marketing, and the reminder that sometimes breaking the rules (with style) is exactly what it takes,” which is published on Facebook, which has risen about 90,000 likes, He writes.

Filling a role for beginners was never more difficult-where Gen Z needs creativity

Millennium generation is the most educated generation in history, with General Z closely. After them Financial expectations and appointment opportunities Very faded from those in the general x Graduate.

The interior training scene has changed with some offers Six numbers salariesShe cries far from unpaid coffee that brings the days of the millennium (among them). In fact, the drop in the door after school or college appears to be increasingly impossible.

Just 10 years ago, 94 % of students either fell from work or went to more education in one year after graduation, according to the UK’s Ministry of Education data. In 2024, only 59 % of the graduates had full -time jobs 15 months after graduation. Many resort to the advantages of unemployment to Survive.

On the same way, More than 4 million American General Zers is currently unemployed. In China, the government said this from February, 1 out of 6 youth Unemployed.

No wonder that more than half (57 %) of the 2025 category reports feel tireless about the start of their career, according to reconnaissance For 1925 members in the group of shaking hands with the job platform. This is an increase of 49 % in the previous year.

Gen z job seekers act – and it works

General Zires who wins the war to work outside the box thinks with penetrations such as YLA to gain a competitive advantage.

Six months after the failed efforts to decline in disturbing, one young student named Basant Shinoda said luck I followed What was the conference recruits, and they volunteered for them to get an opportunity to hand over her CV. It ended up with the LinkedIn training.

Another General Z candidate, Ayala Osovsky, Wore The university’s baseball hat in its joint function of the pizza, and its experience is received when the customers asked about it. It ended with insurance disturbed in Cisco.

“The market is saturated with incredible talent that it takes some creativity in order to emerge from the crowd,” Ososki said. luck.