The software company that serves 90,000 churches and non -profit organizations are the bet on artificial intelligence will speed up coding and increase donations
Jamshed Patel is less than 90 days in his term as head of technology in Brands, a software manufacturer that serves more than 90,000 churches and non -profit. But his mission is clear: invest more in artificial intelligence.
Pateel intends to rely on a mixture of traditional and traditional artificial intelligence to accelerate software development, help in producing sales and marketing materials, and making it easier for the company’s non -profit customers to withdraw donations.
“This technology has the ability to help our customers’ institutions expand its access and increase participation radically,” says Patel, who was formerly vice president in many institutions, including Alert Enterprise, Marking Workday, and ADP at ADP.
The Ministry’s brands help manage $ 6.5 billion in charitable giving annually. To reach this range, the company has strengthened the development of internal products with acquisitions. Church Management Manufacturers such as Wegather and ParishSoft, online donation platforms such as Weshare and Easytithe, compliance and background examinations like Protect My Minists. Today, Ministry Brands offers a set of technology that helps in accounting, perform the background checks on volunteers, and communicate with donors.
“We have gained a lot of different companies and a lot of this program is very complicated,” says Patel. “We do not want to spend hundreds of millions of dollars in continuous upgrading our products.”
The brands of the Ministry invested in artificial intelligence to accelerate software development, including the use of artificial intelligence tools to automate coding and analysis, discover security weaknesses, and generate technical documents. A mixture of traditional and obstetric intelligence is also used to search for notes from tens of thousands of independent brands from heavy organizations, then distort these ideas for future products updates.
The company has also published Chatbot from the artificial intelligence of the customer support team to facilitate the interruption through internal information to answer better to the customer’s questions.
In addition to bringing more artificial intelligence, Patel has been assigned to lead the first external brand development ever of obstetric artificial intelligence, which is not yet available. Its features can include automation of the rear office tasks such as accounting, generating the first drafts of marketing materials to send to the parish sons, and to create a more communication plan that relies on data for non -profit donors.
It was one of the fields of focus in the ministry’s brands before Patel joined new ways of donors to make frequent monthly contributions and automation through their mobile devices. For example, last year, the brands of the Ministry added Apple Pay and Venmo to give the church. The company says that 42 % of all bid in the church database in the ministry’s brands come from digital roads, including the web, direct bank transfers, texts and cryptocurrencies.
Patel says that more churches should put themselves in a mobile giving, especially if they want to enhance donations from younger adults. Only 16 % of 1126 church leaders who were surveyed by the Ministry’s brands have witnessed an increase in giving between the ages of 18 and 29 in 2024 of the previous year, compared to an increase of 34 % of donors above 30, “for the younger generation, the ability to reach them over the mobile phone is very important,” says Patel.
In the future, it is seen that large language models can be trained in the Bible and other religious texts to develop an artificial intelligence inquiry tool that can help the religious leader prepare for service. But the ministry’s brands draw the line in creating and selling tools that will write for priests and priests.
“You don’t want to be generated by some of the artificial intelligence and it is just delivering it,” says Patel. “This should come from the heart.”
John Keel
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This story was originally shown on Fortune.com
