With “F1”, Apple finally has a theatrical blow

Apple seems to have the first box office blow.

The company has already produced Apple TV+award films. In fact, while at Netflix According to what was reported, millions were spent on Oscar campaigns“CODA” from Apple is the only movie that the broadcast service is produced to win the Academy Award for Best Image.

However, a different box office – at best, was the revenues lower than ambitious budgets, and with “Argylle”, the company had a great flipping. Last year, Apple He replied that he decided To expand the scope of both budgets and theater versions, which leads to Projects and criticism were canceled from managers.

Things have finally turned “F1” – currently the first movie in theaters, On the path to earn $ 55.6 million At the end of this week at the local box office. With $ 144 million in global ticket sales, “F1” will soon be exceeded “Napoleon” ($ 228 million) as the highest movie in Apple.

By the director “F1”, Joseph Kusinski, who had previously been delivered “Top Gun: MAVERICK”, and in many ways, the new movie appears to be a loose version of the “Maverick” formula, which combines realism, you-there-there is a cinematic filming (Brad Pitt really drives these cars!) With a familiar novel about an old warrior who was forced to work with a young man who needs to learn something or two about the ancient angry lover.

“F1” (which is distributed in the United States by Warner Bruce) will probably benefit from the high popularity of the United States for Formula One, which is fueled by Docuseries in Netflix “to survive. Many of them were filmed in the actual Formula One races, and the driver Lewis Hamilton also signed as a product.

Tim Cook, CEO of Apple, joined Hamilton Various cover story Cook said that the company was able to “bring some things that Apple uniquely was for the film, like our camera technology.” He added that the plan was “to support the entire company – our retail process and everything.” ((Not all customers I was pleased with mutual promotion.)

Although the Apple bet appears to be fruits, it is still unclear whether “F1” – with a budget reported more than $ 200 million – will make a profit in theaters. Before its release, the box office analyst He said an eagle Even in success, the movie “may end up being a very expensive advertisement for the original content on the Apple TV.”