Flora builds “countless fabric
With only a few words, artificial intelligence models can be required to create a story, image, or even a short movie. But according to Weber Wong, all of these models “are made by non -creators for other lucky ones for creativity.”
In other words, they were not built for actual creative professionals. This is something that Wong hopes to change with him FloraA new emerging company where he is founder and executive president.
Flora was launched this week, with a statement He announced that “Creative AI tools should be more than games to generate male intelligence” and described Wong and his team as “obsessed with building a power tool that would depth the future of creative work.”
Manifesto Flora puts something different from current artificial intelligence tools, which “make it easy to create, but lack creative control”, and current creative programs, which give users “control, but they are not intuitive and take a long time.”
Flora does not try to build Amnesty International models better. Wong argued that one of the main starting visions is that “models are not creative tools.” So instead, FLORA offers an “endless fabric” that integrates with the current models – it is a visual interface where users can create blocks of text, images and videos.
“The model does not matter, technology does not matter,” Wong told me, “It is about the interface.”
For example, the user can start by pushing FLORA to create a flower image, then ask for details about the image, with those details that lead to more various claims and images, with each step and change in the above -mentioned fabric, which can also be shared with cooperative work with customers.
Wong told me that he wanted to be a useful fluorine for any and all artists and creativity, but the company initially focuses on working with visual design agencies. In fact, it is repeated on the product with notes from designers at the famous agency pentagram.
Wong said the goal is to allow the Pentagram designer to “do more creative work”, for example by creating a logo design and then generating 100 differences quickly. Compare it to the development of musical composition – where Mozart “needed an entire orchestra to play his music”, the musician today can accomplish everything “from his mirror in New Jersey with Ableton, making him himself and posting him on Soundcloud.”
Wong has a wallpaper in both art and technology himself, as I worked as an investor in Menlo Ventures but left when he realized, “I was not the person I was going back.” He is determined that this type of founder is worth investing in it, ultimately joined the interactive communications program at New York University, which is a graduate program that focuses on using technology to create art.
When Flura launched Alpha version in August, Wong decided to “launch with Technical project Displayed this artificial intelligence technology, “with the Flora HomePage page displayed on a direct void from the GOPRO camera at the head of Wong, and visitors to the website gets the opportunity to use artificial intelligence to record the shots after subscribing to the WAITLIST FLORA menu.
Looking at his background, Wong knows that there are skeptical artists and professionals or even strongly oppose the use of artificial intelligence in art – in fact, the five I was born some controversy Last year, when Midjourney used to create a project clarification with the United States government.
Wong said that when the current models were adopted by “Amnesty International”, he hopes that Flora will be able to win over “AI Caller
When it raised fears that artificial intelligence models could be Train without observance As for copyright and intellectual property, Wong pointed out that Flura does not train any models of Amnesty International itself (because it uses the models of other companies), adding, “We will follow societal standards.”
Although he is enthusiastic about his unwillingness to use Flora to launch Annan Fulafl from artificial intelligence (“We will get hats saying” anti -hallway “), he suggested that instead, it will allow the start of the artists to open” new aesthetic and creative possibilities “, in the same way.” Kodak’s Brownie Converting photography by making it more transverse and accessible.
Flura does not reveal the details of the financing, but its supporters include the A16Z games. The product is available for free with a limited number of projects and content created, then the professional pricing starts from $ 16 a month.
