Mark Zuckerberg once suggested that you get out of Instagram as a solution to “Human Meat” on Facebook
In an internal email message, it appeared as part of Anti -monopoly experience, MATA CEO of Meta has worked as anxious of the capabilities Instagram acquire the company You may click on Facebook. If this happens, this may lead to “the collapse of the network for the most attractive and profitable product,” as Zuckerberg told the concern of other executives in a secret message.
Zuckerberg suggested multiple ways to prevent this human meat eating, including building more bridges between Meta applications to make them work as one network (which indicates that Instagram was contributing to Facebook loss of cultural importance). He also publicly asked whether Facebook will be better presented by recycling Instagram as a separate work.
In its trial against Meta, the US Federal Trade Committee (FTC) is trying to prove that the company manages a monopoly on social media and that its acquisition of competing applications such as Instagram and WhatsApp allowed it to maintain its dominant location in the market. As evidence, the prosecution clarifies emails and other messages that indicate that Zuckerberg understood the threat posed by Instagram on Facebook, even after it has become part of the Meta’s largest applications family.
In an email dated in May 2018, Zuckerberg explained to other executives on Facebook – including the chief official of Meta Chris Cox, and now former operations manager Sherrill Sandberg, former CTO Mike Sharpe, the former chief growth official (CO now) was not Javier Olivan, and former director of the former financial manager David Winner – it was it It worries the company’s approach to the application family.
Instagram was hit by Facebook growth
Specifically, Zuckerberg was concerned that Instagram’s growth might harm the Facebook itself, saying that the internal data shows that when users joined Instagram, their Facebook sharing “dramatically”.
“We have started getting more data that indicates that this cavity is a Facebook use vehicle where a greater percentage of the population gets Instagram.”
The more Instagram grows, the more Instagram threatens on Facebook, the more Zuckerberg seems to be concluded.
“This raises the issue that may be our future models,” Zuckerberg continued. “We are currently expecting that both Facebook and Instagram will be able to grow, but it is likely that it will be if we promote Instagram to be the same Facebook size, which will have significant negative effects on Facebook that we are not currently modeling,” he wrote. Zuckerberg said: “This is, the Facebook network is likely to maintain a decrease in participation between some of its members, but if the sharing of its entire population is caught, this may lead to much worse results than we currently expect.”
He also said that Instagram’s growth was mainly driven by distribution from the Facebook application and its use of Facebook Friend.
Zuckerberg said: “What this indicates is that although we hope to develop two producers, there is a real opportunity because we may cause the network to collapse for a more attractive and more profitable product to replace it with a less attractive and less profitable area.”
As a result, he said that Facebook reduces its promotional offers to Instagram and that Instagram should provide a new integration that would restore balance towards Facebook instead. He explained that he wants to build bridges between the two networks so that “applications work increasingly as one network in more aspects.”
For example, Zuckerberg indicated that it should be easier for video creators who have large audiences to share across both applications more easily. In addition, he wanted to combine voice and video communication networks via WhatsApp, Messenger and Instagram to become one network. (Ultimately dead foot Correspondence via platforms in 2020, before Rolling it after years))
Application family strategy for rotation
It is worth noting that Zuckerberg also summoned the difficulties of building new products and services within Instagram and WhatsApp because of the “leadership of their founder”.
He regretted that the administration cannot discuss its concerns publicly about Instagram in particular, because it may cause frustration to the team and prevent the company from keeping two guys in Instagram Kevin Systrom and Mike Krieger.
It also prompted the company to rethink its brand of products, so that the Facebook brand remained in the forefront and the center.
“When you open these applications, you will say” Instagram by Facebook “and” WhatsApp by Facebook “, Zuckerberg suggested in his e -mail.” We may even need to put brands on Facebook in Chrome for these applications where the names and slogans are today to support this relationship in people’s minds. “
Zuckerberg pushed Meta to rethink her brand so that Facebook remains in the forefront and center.
In 2021, Facebook instead It was renamed as metaAnd its logo now appears through all the company’s applications.
If FTC beat its case, Meta may have to get out of Instagram and WhatsApp as separate companies. Ironically, this is something that Zuckerberg himself suggested in his 2018 e -mail as an alternative strategy – and perhaps the “only structure” to achieve the company’s goals. Instagram spinning can maintain Facebook growth, focus Meta teams, allow the company to keep SYSTROM, as Zuckerberg wrote. ((Instagram founders later left in the same year, in September 2018))
In the end, Meta chose not to recycle acquisitions. But Zuckerberg warned against Execs others in the email that there is a “non -trivial opportunity” that Meta can have to get out of Instagram and WhatsApp in the five years to the next ten years, making all its work to build a family of applications “something we do not keep.”
If FTC succeeds in court, Zuckerberg will be proven right.
Reduce Meta of these emails in a joint statement with Techcrunch.
A spokesman for the definition said: “The documents outside the context and the documents dating back years on the acquisitions that have been reviewed by FTC more than a decade will not obscure the competition facts that we face or overcome the weak FTC case.”
